How bad do you want to succeed with your store online? We give you 5 easy tips for how you build your e-commerce brand in 2020.
The world of e-commerce has been changing faster than the speed of light during the past 10 years. But even more will change during the next decade. So you got to ask yourself: how would you build your e-commerce brand in the year 2020. Because today is no longer enough to look and feel like everyone else. Today, your brand have to be authentic, inspirational and caring.
Maybe you just opened up a store online, scratched your head and started to wonder: What’s my message to the world? Why should consumers buy products from me rather than from other brands? Well, these questions are not easy to answer. But with the right branding, you will get a head start.
Connect to all human senses
Your brand is not only what people see and hear. Your brand can be so much more than that. Never forget that most human beings are equipped with more than eyes and ears only. Touch and smell for instance. So why not trying to reveal interesting scents in your product to surprise the customer when unboxing your product? Or why not try some cool material that feels really special on the surface.
Develop a stunning brand identity
It takes as little as 5 milliseconds for a human eye to analyze and create a first impression of visual material. Yep that’s 100% correct. With that being said, it is super important for your company to look great and have a branding that works straight out of the box.
It is not only about the essential parts such as logotype, typography and color palette. It is also about the communication, words and phrase that differentiate you from your competitors.
Connect and collect feedback
Nowadays when everyone is hanging out on social media, your brand have the opportunity to connect with people across the whole globe with a few taps. But you have to be authentic and open-minded as business to develop your brand into something that will be able to stand the test of time.
For instance, you could collect insights and honest feedback from customers who purchased you product or interact with your business channels online. Who knows, maybe you learn things you never would learnt otherwise?
Being real and showing that you care, allow earning a good amount of trust, and forming meaningful relationships with your tribe. People in general don’t like super perfect corporate guys “with the best product in the world” anymore. Most humans like to interact with real people, not only in the real world, but also online when talking to businesses.
Make friends with a bunch of influencers
Influencer marketing is nothing new, and it never has been new. It is almost like it’s a saturated strategy to increase your sales. Regardless, it’s still a very effective ingredient in your digital marketing strategy when pulled off right. To build your e-commerce brand in 2020 you need to connect with not only one influencer, but with many. Think of it like a spider web, where every one of the guys contributes to your increased sales chart.
You will also have to find an influencer that feels like the perfect match for your brand and vision. Because of the influencer does not share your vision, then the content they produce might come off as fake and shallow.
Cast the net wider via online marketplaces
Perhaps you already have an e-commerce store up and running at this very moment. But to be able to reach a significant amount of people with your amazing products, you have to cast the net wider.
One way of doing so easily is to start selling your products online to people around the world on a robust Online Marketplace, like Topaholic for example. By doing so, you increase your sales rapidly while also increase your brand awareness.